Because of that, TikTok, with its fast-resulting marketing plans is the ideal tool to drive your app downloads in a hurry. With mobile apps, there is usually just a short window of time during which the idea is considered trendy and current.
It basically forces the creative teams to come up with short, but highly effective and mobile first campaigns that resonate with the audiences. This is a blessing in disguise to all of those who are trying to use the platform for marketing. This is the reason why video ads in vertical format have up to 9 times better completion rate compared to the ones in horizontal format. TikTok is doing that right now by focusing on mobile friendly videos that last no more than 60 seconds. Just like Twitter, that created a massive hit worldwide by forcing the users to express their thoughts in the shortest form possible. Video content is now the driving force that has become a vital component of all social media apps. What makes TikTok the ideal choice to drive your app downloads? That explains their meteoric rise in recent months, but also implies that they are here to stay for the long run. TikTok is also unafraid to grab every possible chance to further promote their services to the broad masses. Not only does TikTok have a huge number of users, but the real power behind it can be found with the engagement that brands can establish with their mobile users. That allows for maximum creativity with an organic content as the driving force behind the platform. Naturally, there are some guidelines, but they are not as strict as in some other cases. Are you wondering how you can leverage this to drive app downloads using TikTok? Well, unlike many others, TikTok values user-generated content above all else. With more than 70 million users in the United States alone and over 800 million worldwide, TikTok is the fastest growing social media app on the planet.
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